Wednesday, October 6, 2010

NotJustForCats.com Debuts to Deliver Quality Pet Supplies and Accessories

Founder of NotJustForCats.com, Lucie Tailor, is pleased to announce the debut of her brand-new website. Shoppers will find a wide selection of quality products for pets, specifically cats and dogs. Choose from pet beds, dog mats, cat trees, collars, leashes, crates, travel accessories and more. Visit the site’s newly formulated blog to read personal product reviews and short stories on how she became a pet owner.

Lindenhurst, NY (Vocus) September 28, 2010

Web entrepreneur Lucie Tailor is pleased to announce the publication of her brand-new website, www.NotJustForCats.com. Making its debut this month, the web business was developed to provide online shoppers with a premium selection of pet products for cats and dogs that offer a high-end quality at a low-end cost.

“I had never been a pet owner until about 12 years ago when I moved out of my house and into an apartment; that’s when I found my first cat abandoned and wandering the building,” Tailor said. “It’s terribly sad to see pets left behind when people move in and out of their homes.”

At NotJustForCats.com shoppers are invited to browse a premium selection of products for cats and dogs that provide quality and care for the animals and owners. Choose from a vast collection of plush cat beds and dog beds as well as classic and extraordinary styles of cat trees for climbing and scratching. A variety of dog mats, leashes, collars, crates and pens, pet feeders and dog travel accessories such as seat covers and car seats may also be purchased.

“My passion for animals has continued to grow since I first adopted (cat name) and today I have rescued six cats altogether,” Tailor said. “Caring for my animals has given me a heap of first-hand experience with an array of pet-care products and trips to the vet; therefore, I’m happy to answer any questions my customers may have about my products or pet care to ensure satisfaction.”

Keep an eye out for new pet merchandise as Tailor will introduce a variety of new products in the future. Next on her list she hopes to add a collection of novelty signs for the car or yard that depict creative cat and dog themes.

To learn more about the specific products available at NotJustForCats.com, shoppers are encouraged to visit the website’s newly formulated blog, www.NotJustForCatsBlog.com. This interactive platform will also be used to provide detailed product information and reviews as well as highlighting short stories about how Tailor became a pet owner.

Visit NotJustForCats.com where pets are family!

About the Company:
NotJustForCats.com – a division of CATZ Global Solutions Inc – is owned and operated by web entrepreneur Lucie Tailor.

Lucie Tailor
www.NotJustForCats.com
(631) 888-1610 begin_of_the_skype_highlighting (631) 888-1610 end_of_the_skype_highlighting

iePlexus, Inc.
www.iePlexus.com

Diary Date: Animal Home to Host Children's Halloween Special in Aid of Homeless Cats -- The Mayhew Hopes the Witching Hour will Bring Luck to Homeless

London – This Halloween, The Mayhew Animal Home in North West London will be hosting a fun filled afternoon that is more party than poltergeist!

(PRWeb UK) September 28, 2010

As a chance to raise awareness for the amount of black cats struggling to find new homes, the rescue centre in Kensal Green is opening its doors for an afternoon of fun, with fancy dress, ghoulish games, tasty tarts and cakes and witches tours of the cattery and kitten cabins.

When: Sunday October 31st

Where: The Mayhew Animal Home, Trenmar Gardens, Kensal Green NW10 6BJ

Time: 1pm – 4pm

Entry: £1.50 adults, £1.00 children

Mayhew events co-ordinator, Fran Llewellin said: “We are really looking forward to welcoming lots of children to the Home this Halloween for a fun packed afternoon of games and activities, plus the chance to introduce them to our homeless cats and kittens. There are so many black cats at our rescue centre, as sadly they often get overlooked and the more uniquely-coloured felines get adopted quicker. Of course we hope that any and all of our animals find new homes quickly, but if we can draw attention to some of our lucky black cats then all the better!”

Halloween is a great opportunity for The Mayhew to highlight this issue but of course the Home still welcomes adoption enquiries for any of their residents; dog, cat, black, spotty, little, large, tortoiseshell, ginger or calico!

For more information contact Fran on 020 8968 2445 or events(at)mayhewanimalhome(dot)org

For more photographs or information contact Sarah Dickinson 020 8968 2443 sarah(at)mayhewanimalhome(dot)org

For the Editor
The Mayhew Animal Home was established in 1886 for the benefit of “the lost and starving dogs and cats of London so that they should have sanctuary from the cold inhumanity they are being dealt outside”. Today, The Mayhew is one of the busiest animal sanctuaries in London, rescuing thousands of animals from cruelty and neglect each year. We provide shelter and care for cats, dogs, rabbits and when the need arises, for a wide variety of other animals.
The Mayhew Animal Home strives to tackle the companion animal welfare crisis from every possible angle. The organisation is pro-active, innovative and continually works to assist animals and their carers. The Mayhew offers a wide variety of community services providing advice, care and assistance to animals and their carers whatever their circumstances.

A Missing Cat Leads to the Opening of Minds

First book in new children’s series aims to introduce children to ideas and concepts of metaphysics

Newark, NJ (Vocus) September 29, 2010

Throughout reading and studying the various subjects of metaphysics, Mildred Tarter discovered that there were very few books written that are clear cut or precise enough for children to attain knowledge and understand, especially for pre-schoolers.

Tarter created Rexis! Where Are You! (published by AuthorHouse) as part of a series of books designed to help children as well as adults understand what metaphysics is all about and its significance in our lives. Children who are diversely gifted (mentally, physically, and spiritually) can enjoy reading about these characters and their characteristics which are also specially gifted. The book and series is meant to extend to all readers regardless of age.

“The series is not just a fun storybook,” said Tarter. “It is intended as a self-help guide of sorts and an aid for the young ones to believe in themselves as strong achievers, as would it be for anyone who embraces it.”

The story of Rexis! Where Are You! focuses on Alexis, a little girl who loses her cat, Rexis. Her friends assist her and readers with an introduction to the creativity of thinking; the nature of visualization; the power of writing; the importance in the use of colors and the magic of numbers. An excerpt from the book:

Quickly, she ran over to the counter where Rexis was sitting.
Not quite in the corner, but there, where she does knitting.
Alexis ran frantically throughout the kitchen, peering under stools.
She was sure he understood her. She was sure he knew all the rules.
She flew throughout the kitchen; she flew throughout the house.
And perhaps like Cinderella, she almost stepped on a mouse.
She looked like a loon.
She needed to find her Rexis. She needed to find him soon.

Readers of Rexis! Where Are You! can learn how to rely on themselves for problem solving and how to visualize using tools such as colors, numbers, etc. They can learn that they can visualize their creativity in recalling events and that they can do these things with or without these tools of manifestation, while teaching readers that everyone can be creative in achieving their goals.

About The Author
Mildred Tarter began her writing career in 2000. She began writing screenplays such as: “Cinderella From da Hood”, “Sharks! Sharks of the Future” and “The Maddams”. She began research in the studies of Metaphysics, where she focused deep interest in the connection between the Self and the Soul, the Laws of the Universe and the powerful use of its elements to achieve good things. Mildred currently lives in New Jersey.

AuthorHouse is a premier book publisher for emerging, self-published authors. For more information, please visit www.authorhouse.com.

Iams Home 4 the Holidays Embarks on a Mission to Save the Lives of 1.5 Million Homeless Animals in Three Months

Annual Pet Adoption Drive Launches Campaign to Provide 5 Million Bowls of Food to Orphaned Pets

Mason, OH (PRWEB) October 1, 2010

One of the world’s largest pet adoption programs – Iams Home 4 the Holidays – kicked off today to help place 1.5 million orphaned pets into loving homes this holiday season. Between Oct. 1, 2010 and Jan. 4, 2011, Iams will work side-by-side with founding partner Helen Woodward Animal Center and 3,500 animal organizations worldwide to not only help pets find homes but to provide 5 million bowls of food through the inaugural Bags 4 Bowls program.

Each year shelters and rescue centers are overwhelmed and overcrowded with as many as 8 million homeless animals. Because of this staggering statistic, the core mission of Iams Home 4 the Holidays continues to be to drastically reduce the number of homeless pets through adoption.
“Pet homelessness is an epidemic in our country and many animal organizations look to programs like Iams Home 4 the Holidays to help drive families to our centers to see these amazing animals,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “We’ve been a part of the adoption drive for 12 years now and have really seen the benefit of what this program can do for animals, our employees and the families who adopt.”

While adoption is paramount, the campaign acknowledges that not everyone is in the position to bring a new pet into their home. This year visitors to Iams’ Facebook page (www.facebook.com/iams) can follow the program’s “Adoption Angels,” new pet parents chronicling their personal journeys of adoption. Visitors can see first-hand as the Angels experience the joy of adoption and how they integrate their new four-legged family member into the home.

In addition to the Adoption Angels, Iams created the Bags 4 Bowls program so that anyone can help make a difference in the lives of orphaned animals by buying a bag of Iams food. For every specially marked package of Iams dog or cat food purchased during the campaign – Oct. 1, 2010 through Jan. 4, 2011 – Iams will donate one bowl of food to a participating animal organization.* Additionally, anyone can visit the Facebook page and “Like” the page itself, various messages, photos, videos, etc. posted by the Adoption Angels and in return Iams will donate up to 100 meals per “Like” or comment to feed orphaned animals.

“We’re very proud of the fact that we’ve helped more than 4.6 million animals find homes over the last 11 years,” said Maria Beatriz Rodriguez, Iams general manager. “Our core mission has been and remains to reduce pet homelessness through adoption. However we want to empower everyone
to get involved and make difference so we created the Bags 4 Bowls program. Our goal is to find homes for 1.5 million animals and provide 5 million bowls of food – that’s a lot of permanent homes and meals for millions of deserving animals.”

Iams Home 4 the Holidays strives to educate about the importance of adoption so that every pet adopted goes to a permanent, loving home. Families who adopt through the program will receive an Iams adoption kit loaded with important information about nutrition, training and proper care to ensure that the relationship with the new animal starts off on the right paw.
Iams works with all of the partnering organizations to ensure they have the tools needed to promote themselves and their pets. One of the primary tools Iams shares with participants is a detailed “how-to-guide” that includes template materials, guides for event planning, tips for working within their local communities, and more. Iams has also established a dedicated toll-free phone number (800-421-6456 begin_of_the_skype_highlighting 800-421-6456 end_of_the_skype_highlighting) for animal organizations to call seven days a week for help and guidance with adoption needs and questions.
To learn more about how to make a difference in the life of an orphaned pet, including how to get involved, details about pets available for adoption, fun ways to donate meals and quick access to informative content and tips, visit www.facebook.com/iams.

About Iams Home 4 the Holidays (IH4TH)
As one of the most successful pet adoption programs in the world, IH4TH partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, IH4TH began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 12 years ago, IH4TH – along with more than 3,500 pet adoption centers – has helped 4.6 million families experience the joy of pet adoption, including nearly 1.4 million pet adoptions from 2009. For more information, please visit www.facebook.com/iams.

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually. Helen Woodward Animal Center is also the creator of the international Home 4 the Holidays pet adoption drive and the Animal Center Education Services program, teaching the business of saving lives to animal welfare leaders from around the world.

About P&G Pet Care
For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Consumer Care Center at (800) 446-3075 begin_of_the_skype_highlighting (800) 446-3075 end_of_the_skype_highlighting. You can also visit us on the Web at www.iams.com or www.eukanuba.com.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

October 16 Marks 10th Annual National Feral Cat Day

Movement to Embrace Humane Programs for Feral Cats Gains Momentum across U.S.

Bethesda, MD (Vocus) October 1, 2010

National Feral Cat Day (October 16) celebrates a milestone in 2010 -- its tenth anniversary. Alley Cat Allies first launched National Feral Cat Day in 2001 as a kickoff to a national education campaign about feral cats.

“Feral cats are domestic cats, but are not socialized to people and are therefore unadoptable,” said Becky Robinson, president of Alley Cat Allies. “If a feral cat is brought to a shelter they are almost always killed. This is why so many communities have adopted Trap-Neuter-Return programs as a way to care for and manage feral cats.”

Trap-Neuter-Return improves the cats’ lives by ending the breeding cycle. The cats no longer undergo the stresses associated with mating and pregnancy and the population stabilizes because there are no new kittens.

Cats in Trap-Neuter-Return programs are humanely trapped, spayed or neutered, and vaccinated. While the cat is under anesthesia, a small portion of the left ear -- called an “eartip” -- is removed, signaling the cat has been neutered and vaccinated.

These cats have been living outside among people for 10,000 years -- they are not a new phenomenon. Feral cats live healthy lives and thrive in any landscape, from rural to urban.

“Since the very first National Feral Cat Day, hundreds of thousands of supporters have signed on to help feral cats in their communities, and the movement continues to build,” said Robinson. “Americans want compassionate programs for cats, including Trap-Neuter-Return.”

Nearly 100 events are already scheduled nationwide to celebrate National Feral Cat Day. For a complete listing, or more information, visit www.alleycat.org/NFCD .

About Alley Cat Allies
Alley Cat Allies is the nation’s leading advocate for stray and feral cats. Their website is www.alleycat.org

Cardio-Renal Symposium Reveals How the Heart and Kidneys Interact In Dogs and Cats with Cardiac Disease, Renal Disease, and Systemic Hypertension

Affected patients’ outcomes are optimized through appropriate diet and drug therapy, including ACE inhibitors, and early intervention

Overland Park, KS (PRWEB) October 2, 2010

Veterinarians attending Vétoquinol’s Cardio-renal Symposium at the CVC in Kansas City on August 29 heard three leading veterinary internists summarize published research and clinical studies that support:

  • The numerous benefits of using angiotensin-converting enzyme inhibitors (ACEI) in dogs and cats with cardiac disease, renal disease, and hypertension;
  • The crucial reasons to monitor for proteinuria and systemic hypertension in veterinary patients with renal disease; and
  • The fundamental need to restrict dietary phosphorus in dogs and cats with chronic kidney disease.

The keynote speakers were

  • Clarke Atkins, DVM, DACVIM, professor of medicine and cardiology, College of Veterinary Medicine, North Carolina State University
  • Gregory F. Grauer, DVM, MS, DACVIM, professor and Jarvis chair of small animal internal medicine, College of Veterinary Medicine, Kansas State University
  • Larry G. Adams, DVM, PhD, DACVIM, professor of small animal internal medicine, School of Veterinary Medicine, Purdue University

In patients with heart disease and reduced cardiac output, the renin-angiotensin-aldosterone system (RAAS) is activated, which ultimately leads to additional cardiovascular and renal damage. Thus, blunting the effects of the renin-angiotensin-aldosterone system with medications such as an ACEI is beneficial for the heart, kidneys, and general vasculature, says Dr. Clarke Atkins. Yet, when ACEIs were introduced for veterinary patients with heart disease, concern arose that these drugs might contribute to renal disease. However, numerous studies in dogs, cats, and people have dispelled that myth.

“ACE inhibitors are not only not nephrotoxic, but they actually benefit renal function,” said Dr. Atkins. “ACE inhibitors are the cornerstone in the chronic treatment of heart failure. I believe they are indicated in all systolic heart failure, they appear to be safe, they are renal-sparing, particularly with glomerular disease, they play a role as an antihypertensive, they improve duration and quality of life, and they also have benefits prior to the onset of heart failure.” Dr. Atkins wants veterinarians to feel comfortable using ACEIs in patients with phase II cardiac disease and beyond, and recognize that ACEIs are probably indicated from the time proteinuria is identified in patients with renal disease, and finally, that ACEIs are indicated from the time a patient is identified to have systemic hypertension.

Dr. Greg Grauer agrees. “Most of us don’t feel that you can harm patients with renal disease with ACE inhibitors,” says Dr. Grauer. He summarized data that show as more nephrons are lost in association with intraglomerular hypertension, and as glomerulosclerosis, an irreversible lesion, develops, nephrons are replaced with fibrous scar tissue, resulting in a vicious cycle. As more nephrons are lost, “the RAAS brings more vasopressor agents to bear and more tissue remodeling to bear, and at the level of the kidney that’s associated with increased fibrous scar tissue production.” Dr. Grauer is conducting a two-year clinical study at KSU CVM in cats that have stage 2 or 3 chronic kidney disease to compare the effects of Rubenal, a Vétoquinol renal care product that contains medicinal rhubarb to help protect healthy renal tissue by minimizing the effects of cytokine expression, vs. benazepril. He says that data regarding the efficacy of Rubenal should be available at the ACVIM Forum in spring 2011.

Dr. Grauer summarized studies that reveal that proteinuria and systemic hypertension, which result from activation of the RAAS, are things that DVMs should be concerned about and testing, monitoring, and eventually treating for.

Dr. Grauer left his colleagues in the audience with an important question: Are proteinuria and hypertension simply markers of more severe chronic kidney disease that is more likely to be rapidly progressive, or do one or both mediate progressive renal injury? “If they do mediate progressive renal injury, then treatments designed to attenuate them, to lower or normalize blood pressure or to reduce proteinuria, are likely to be renoprotective and improve survival,” adds Dr. Grauer.

Dr. Larry Adams reviewed well-known studies that show feeding a renal diet—one that is protein- and phosphorus-restricted—vs. a maintenance diet delays the onset of clinical signs of uremia and improves survival in dogs and cats with chronic kidney disease. “Phosphorus restriction is probably fundamental to any renal diet and is critical,” says Dr. Adams. Dr. Adams emphasized the importance of treating renal secondary hyperparathyroidism, an often-overlooked aspect of treating chronic kidney disease.

Veterinarians overlook this condition because these patients’ serum phosphorous concentration is often within the reference range. However, Dr. Adams says that veterinarians must aim for a serum phosphorous concentration that remains in the low normal range—less than 5 mg/dl in patients with stage 2 and 3 kidney disease, and no higher than 6 in patients with stage 4 chronic kidney disease.

In order to achieve that, Dr. Adams says veterinarians should start by feeding a renal diet, then add an intestinal phosphate binder if the phosphorous concentration is normal but not within that target low-normal range. In a study published in 2008 from the University of Georgia, Epakitin, a chitosan-based nutritional supplement from Vétoquinol that binds phosphate in the intestine, was shown to significantly reduce serum phosphorous and parathyroid hormone concentrations in cats with stage 2 chronic kidney disease within 56 days without raising calcium levels.

Intestinal phosphate binders that can be mixed directly in the food, are effective, and palatable, such as Epakitin, will be of greatest benefit and most economical in patients with chronic kidney disease, says Dr. Adams.

About Vétoquinol
Vétoquinol USA, based in Fort Worth, Texas, is owned by Vétoquinol, an independent veterinary pharmaceutical company serving both the companion and production animal markets. This family-owned group, dedicated exclusively to animal health, is the 9th largest animal health care company in the world. More than 80 percent of its revenues are generated outside France.

Vétoquinol's business includes research and development, production and marketing of medicinal and non-medicinal products. Vétoquinol has positioned itself in the curative sector and has developed expertise in three therapeutic fields: anti-infectives, pain and anti-inflammatory, and cardiology/nephrology.

The Group currently distributes its products in more than 100 countries throughout Europe, North American and Asia/Pacific, with subsidiaries in 23 countries and a network of 140 distribution partners. The company has more than 1,550 employees worldwide.
For more information: www.vetoquinolusa.com

And for more information on cardio-renal disease: www.vetoquinolusa.com/NewsMedia/HeartKidneyAccess.pdf

Pet Insurance Company's Referral Program Helps Those in Need

Trupanion announces a new referral program that includes an option to donate to one of four national charities.

Seattle, WA (Vocus) October 4, 2010

Trupanion, the nation’s fastest-growing pet insurance company, has launched a new referral program that offers participants the opportunity to donate money to one of four national charities, simply by referring others to Trupanion.

To take part in the program, participants create a unique referral link that they can share with friends and family. When a pet owner uses the link to enroll a pet in a Trupanion pet insurance policy, the referrer receives $20, which he or she can choose to donate to one of four national charities. Trupanion will also donate an extra $5 on the referrer’s behalf to the pet charity of the month.

“We know many of our customers and potential customers are charitable,” said Darren DeFeo, Senior Vice President at Trupanion, “so we wanted to give them a way to make an impact, while also educating their friends and family about the benefits of pet insurance.”

Currently, participants are able to donate to the American Red Cross, Noah’s Wish, National Mill Dog Rescue, or Paws Animal Rescue.

This referral program is not limited to current Trupanion customers and employees. Anyone can generate their own unique referral link, and there is no limit to how many people one can refer.

A qualified referral is defined as an enrollment made on Trupanion’s site by a person who arrives at the site via another person’s referral link. The referrer and the referee cannot be the same person or members of the same household.

Referral links can be created at http://www.trupanionpetinsurance.com/Home/ReferAFriend.

About Trupanion™
Trupanion™ pet insurance offers cat insurance and dog insurance in the United States and Canada. Trupanion™ is self-underwritten by the American Pet Insurance Company, allowing Trupanion™ to offer a simple, customizable pet insurance policy with no payout limits and 90% coverage of veterinary bills. Enrolled pets receive lifetime coverage for diagnostic tests, surgeries, and medications if they get sick or are injured, with no incident, annual or lifetime limit. Trupanion’s mission is to deliver fast, simple and user-friendly financial support to pet owners. For more information about Trupanion™, call 800-569-7913 begin_of_the_skype_highlighting 800-569-7913 end_of_the_skype_highlighting or visit http://www.TrupanionPetInsurance.com.

About the North American Pet Health Insurance Association
Trupanion™ is a founding member of the North American Pet Health Insurance Association (NAPHIA). Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of quality pet health insurance to North American pet owners, the general public, and the veterinary community. As an association, we are committed to high standards and transparency in all of our actions and products. To learn more, visit the North American Pet Health Insurance Association website at http://www.naphia.org.

New Pet Supplies "Plus" Store Set to Host Grand Opening

Pet Supplies "Plus" will be celebrating the grand opening of their new Richardson, Texas store on 200 North Coit Road October 8th-10th.

Dallas (PRWEB) October 5, 2010

Pet Supplies "Plus" will be celebrating the grand opening of their new Richardson, Texas store on 200 North Coit Road October 8th-10th.

On Friday, October, 8th a ribbon cutting ceremony will kick off the festivities at 10 a.m. Local members of the Chamber of Commerce, politicians, and community leaders are expected to attend.

The celebration will continue throughout the weekend. Grand opening events occurring on October 9th and 10th include giveaways for the first 50 customers at 9 a.m., 12 p.m., and 4 p.m.; pet adoptions; free nail trims for cats and dogs; pet microchipping; and a ½ off grooming special. Patrons will also have the opportunity to win a year’s supply of free pet food. A bounce house will also be on site for kids to enjoy.

This is the third Pet Supplies "Plus" (WWW.ASKPSP.COM) to open its doors in the Dallas area. A noticeable increase in the number of customers traveling from the Richardson area to the existing area stores led to opening of the new location.

“The rewards program that we run in our other area stores in Plano and Dallas revealed that we had enough customers driving from the Richardson area to support an additional retail site locally,” said Steve Adams, CEO, U.S. Retail. “In addition to making our store, our pet experts, and our products more accessible to our customers in the Richardson area, we’ve created 15 new jobs,” he added.

The new store is located on North Coit Street, North of Belt Line Road, and next to the Kroger Shopping Center. Hours of operation for the new location are 9 a.m. to 9 p.m., Monday through Sunday.

As the "Plus" in their name implies, Pet Supplies "Plus" is committed to going above and beyond the call of duty for their customers by offering much more than a comprehensive line of pet products. Pet Supplies "Plus" strives to provide their customers with knowledge and expertise they need to provide their pets with the best care possible. In addition to offering employees immediate and ongoing training through the Pet Supplies “Plus” online university and in their stores, the company has partnered with a small animal and clinical nutritionist from Michigan State University (MSU) to provide employees with extensive training in pet nutrition so that they may become Certified Pet Nutrition Advisor’s (CPNA’s).

For additional details visit Pet Supplies "Plus" online at: (WWW.ASKPSP.COM ) or find them on Facebook.

Getting Your Furry Friend into the Howl'oween Spirit

Pet Lifestyle Author/Expert and PETCO Spokesperson, Sandy Robins, Lists The Do's & Don'ts of Dressing Pets this Halloween

San Diego, CA (Vocus) October 5, 2010

From “Hairy” Potter to Robert “Cat” inson to Count “Bark”ula; people love dressing up their four-legged friends for Halloween. However, it’s not always easy to get furry pals in costume. Pet-lifestyle author/expert and PETCO spokesperson, Sandy Robins, shares her do’s and don’ts of including pets in Halloween festivities so they don't go running for cover when it's time to trick-or-treat.

DO's

  • Purchase the outfit well in advance and allow your pet to try it out at home on several occasions.
  • Dress your pet right before an event. If participating in a costume parade or contest, dress your pet just before the line-up, as some costumes can be warm. “Take plenty of water along for your pet to lap up,” says Robins. Keeping your pet hydrated is very important. To find a Howl'oween event in your area, use the store locator at www.petco.com.
  • “The summer blockbuster movies are always a great source of inspiration for costumes,” says Robins. “No doubt that this year we will see a lot of Persian canine princes, Ironman doggies and Twilight vampires.” Other perennial favorites include ladybugs, jack-o-lanterns and devils. The bumblebee remains the most popular doggie costume of all time.
  • Get creative! If you want to step outside the box, you can turn your cat into a Chippendales dancer with a festive bow tie or your mutt into Bob Marley; your options are endless. “Large stores, like PETCO, sell a variety of fun accessories that will help you create the best costume for your pet,” says Robins.
  • Consider other creative ways to show your spirit. If your pet simply refuses to dress up, consider a Howl’oween-inspired bandana or collar and leash patterned with pumpkins and sculls. Robins also suggests, “a leash with flashing LED lights for safety. This can be a fun accessory too.” Look for soft, lightweight fabrics with no loose ties. Also, avoid any ornamentation that could possibly be swallowed.

DON'Ts

  • Don't tailor a children’s costume to fit canine needs. Robins points out, “Children’s costumes often have stronger elastic which would irritate a dog around the head and neck areas.”
  • Don't keep your cat in costume too long. Cats especially aren’t fond of wearing clothes, so keep the session short, just long enough for a photograph!
  • Don’t head out without up-to-date identification tags under your pets’ costume. Robins states, “Pets can get spooked with all the Halloween excitement so this is a vital part of your costume.”

To celebrate the Howl’ oween spirit, PETCO is sponsoring a costume contest. Pets are invited to post their photos and say why they chose their Halloween costume for a chance to win over $1,000 in prizes. The public can go to: www.petco.com/contest to enter and vote for their favorites through October 29, 2010.

About Sandy Robins
As one of the country’s leading multi-media pet lifestyle experts and author, Sandy Robins, documents the wonderful relationship that we have with our pets highlighting trends and innovative ideas as they happen. Sandy documents this industry every step of the way. Her award-winning work is very visible on many of the country’s leading pet platforms such as MSNBC.com. She is also the lead lifestyle writer on MSN’s dog-centric website DogCentral.MSN.com and a regular contributor and columnist in multiple national publications such as Dog Fancy, Modern Dog and Cat Fancy. Sandy is an avid campaigner for no-kill animal shelters and law that protect animals everywhere.

About PETCO
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised more than $60 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support about 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

Contact:
Mia West
(619) 920-4101 begin_of_the_skype_highlighting (619) 920-4101 end_of_the_skype_highlighting
mwest(at)west-pr(dot)com

Finding Happiness in Four-Legged Friends

Author shares delightful stories of unforgettable pets in new book.

Brooksville, FL (Vocus) October 6, 2010

From published author Robert G. Smith comes another heartwarming collection of stories as he releases his third book through Xlibris, Sixty-Five Years of Four-Legged Friends. This time, he treats animal lovers as he shares delightful stories that celebrate the lives of the unforgettable animals which he and his family shared the last sixty-five years.

The author was six years old when he had his very first buddy—an adorable Spitz named Fluffy. They grew up together and did everything together. After eleven years of laughter and tears, Fluffy went on to wait for him at the Rainbow Bridge. But her passing was just the beginning of the author’s wonderful life shared with four-legged animals. Through vivid narration, Smith relives his many encounters and adventures with dogs, cats, ponies, and cows. While on some occasions saved from being strayed, and on other times acquired as gifts from friends or bought from pet shops, each of the animals—whether young or old and big or small—had a special place in the author’s life.

From crazy shenanigans to lesson-filled failure, from funny experiences to tragic accidents, Sixty-Five Years of Four-Legged Friends captures one man’s amusing, inspiring, and simply beautiful moments shared with creatures that may not be able to talk but could very well respond with affection and reciprocate with love.

Sixty-Five Years of Four-Legged Friends will be featured at the New York Library Association Book Exhibit in Saratoga Springs, NY, which will run November 2-5, 2010. This book is enrolled in Xlibris’ Bookstore Returnability Program, which gives booksellers the convenient option of returning excess stocks through Ingram Distribution. Readers who wish to learn more about this book can log on to Xlibris.com.

About the Author
Robert G. Smith has tried many things in his working years: steel worker, sweeper sales, campground owner, auto salvage yard operator, owner of an air compressor sales and services company, and owner of a miscellaneous metals center. A year into retirement, he volunteered to help with a project at church and then took on the church maintenance, which lasted for four years.

He has always had a more than passing interest in the arts. Over the years, he has worked with wood, copper, iron, steel, and in his spare time, he painted, mostly outdoor scenes with acrylics. Soon, he discovered glass etching. His artworks can be viewed at www.artworksbyrobertgsmith.com. He has authored three books: Bootstraps and Grease, Roger’s Ark, Sixty-five Years Of Four-Legged Friends. They can be viewed at www.my-books-4-u.com.

Sixty-Five Years of Four-Legged Friends * by Robert G. Smith
Publication Date: August 10, 2010
Trade Paperback; $15.99; 77 pages; 978-1-4535-5532-3
Trade Hardback; $24.99; 77 pages; 978-1-4535-5533-0
eBook; $9.99; 978-1-4535-5534-7

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 begin_of_the_skype_highlighting (888) 795-4274 end_of_the_skype_highlighting x. 7879. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 begin_of_the_skype_highlighting (610) 915-0294 end_of_the_skype_highlighting or call (888) 795-4274 begin_of_the_skype_highlighting (888) 795-4274 end_of_the_skype_highlighting x. 7879.

For more information on self-publishing or marketing with Xlibris, visit www.Xlibris.com. To receive a free publishing guide, please call (888) 795-4274 begin_of_the_skype_highlighting (888) 795-4274 end_of_the_skype_highlighting.